@font-face {
  font-family: "Alvifont";
  src: url("assets/alvifont-400.otf") format("opentype");
  font-style: normal;
  font-weight: 400;
  font-display: swap;
}

:root {
  --stone: #F3EEE6;
  --ivory: #FAF7F2;
  --ink: #111111;
  --raspberry: #C81E4D;
  --taupe: #D8CEC0;
  --muted: #8A8178;
  --serif: "DM Serif Display", Georgia, serif;
  --hard: "Anton", Impact, sans-serif;
  --sans: "Inter", Arial, sans-serif;
  --hand: "Alvifont", cursive;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--ivory);
  color: var(--ink);
  font-family: var(--sans);
  overflow-x: hidden;
}

.hero-scroll {
  position: relative;
  height: 100svh;
  min-height: 620px;
  background: #9b6848;
}

.hero {
  position: relative;
  width: 100%;
  height: 100svh;
  min-height: 620px;
  overflow: hidden;
  isolation: isolate;
  background: #9b6848;
}

.hero__background {
  position: absolute;
  inset: 0;
  z-index: -3;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.hero__background--mobile {
  display: none;
}

.hero__contrast {
  position: absolute;
  inset: 0;
  z-index: -2;
  background: linear-gradient(90deg, rgba(12, 9, 8, .07) 0%, transparent 41%, rgba(250, 247, 242, .025) 100%);
  pointer-events: none;
}

.brandmark {
  position: absolute;
  top: clamp(1.75rem, 4vh, 3.2rem);
  left: clamp(1.5rem, 3vw, 3.5rem);
  z-index: 5;
  color: white;
  font: 600 .72rem/1 var(--sans);
  letter-spacing: .34em;
  text-shadow: 0 1px 18px rgba(0, 0, 0, .32);
}

.brandmark span {
  margin: 0 .3rem;
  color: rgba(255, 255, 255, .7);
}

.hero__copy {
  position: absolute;
  top: clamp(5.5rem, 10vh, 7.5rem);
  left: 52%;
  z-index: 3;
  width: min(41vw, 690px);
}

.hero__lead {
  max-width: 14ch;
  margin: 0 0 1.05rem;
  font: 400 clamp(2.35rem, 3.45vw, 4.35rem)/.98 var(--serif);
  letter-spacing: -.035em;
}

.hero__lead em {
  font-weight: 400;
}

h1 {
  margin: 0;
  font: 400 clamp(2.95rem, 4.12vw, 5.3rem)/.92 var(--hard);
  letter-spacing: -.02em;
}

h1 span {
  color: var(--raspberry);
}

.hero__cta {
  display: inline-flex;
  align-items: center;
  min-height: 3.05rem;
  margin-top: 1.7rem;
  padding: .82rem 2rem;
  border: 1px solid var(--raspberry);
  border-radius: 2px;
  background: var(--raspberry);
  color: white;
  font: 600 .8rem/1 var(--sans);
  letter-spacing: .13em;
  text-decoration: none;
  transition: background-color 180ms ease, color 180ms ease;
}

.hero__cta:hover,
.hero__cta:focus-visible {
  background: rgba(243, 238, 230, .9);
  color: var(--raspberry);
}

.hero__cta:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 4px;
}

.recognition-scroll {
  position: relative;
  height: 235svh;
  min-height: 1450px;
  margin: 0;
  background: var(--ivory);
}

.recognition-stage {
  position: sticky;
  top: 0;
  display: grid;
  grid-template-columns: minmax(0, 40fr) minmax(0, 53fr);
  gap: 7%;
  width: 100%;
  height: clamp(34rem, 74svh, 46rem);
  min-height: 0;
  padding: clamp(4rem, 9vh, 7rem) clamp(2rem, 7vw, 8rem);
  overflow: hidden;
  background: var(--ivory);
}

.recognition-left,
.recognition-right {
  position: relative;
  min-width: 0;
}

.recognition-anchor {
  margin: 0;
  font: 400 clamp(4.4rem, 6.3vw, 7.8rem)/.89 var(--hard);
  letter-spacing: -.018em;
}

.recognition-anchor span {
  color: var(--raspberry);
}

.serif-major {
  margin: 0;
  font: 400 clamp(1.9rem, 2.6vw, 3.25rem)/1.05 var(--serif);
  letter-spacing: -.027em;
}

.recognition-premise {
  max-width: 15ch;
  margin-top: clamp(2.5rem, 5.5vh, 4.5rem);
}

.motion-ready .recognition-premise,
.motion-ready .example,
.motion-ready .example__action,
.motion-ready .example__contribution,
.motion-ready .interpretation__serif,
.motion-ready .interpretation__anton,
.motion-ready .payoff__statement {
  opacity: 0;
}

.examples {
  position: absolute;
  inset: 0;
}

.example {
  position: absolute;
  right: 0;
  left: 0;
  will-change: transform, opacity;
}

.example--one {
  top: 4%;
}

.example--two {
  top: 30%;
}

.example--three {
  top: 54%;
}

.example__action {
  max-width: 20ch;
  margin: 0;
  font: 400 clamp(2rem, 2.65vw, 3.4rem)/.96 var(--hard);
  letter-spacing: -.012em;
  will-change: transform, opacity;
}

.example__contribution {
  margin: .65rem 0 0;
  color: var(--raspberry);
  font: 400 clamp(1.3rem, 1.8vw, 2.2rem)/1 var(--hand);
  will-change: opacity;
}

.example__contribution span {
  display: inline-block;
  clip-path: inset(0 var(--write-right, 100%) 0 0);
}

.interpretation {
  position: absolute;
  inset: 5% 0 auto;
  z-index: 3;
  min-height: 53%;
  padding: 0 0 3rem;
  pointer-events: none;
}

.interpretation__serif {
  max-width: 18ch;
  margin: 0;
  font: 400 clamp(1.8rem, 2.35vw, 3rem)/1.07 var(--serif);
  letter-spacing: -.025em;
  will-change: transform, opacity;
}

.interpretation__anton {
  max-width: 16ch;
  margin: clamp(2.2rem, 4.5vh, 3.8rem) 0 0;
  font: 400 clamp(2.8rem, 4.25vw, 5.4rem)/.94 var(--hard);
  letter-spacing: -.018em;
  will-change: transform, opacity;
}

.interpretation__anton span {
  color: var(--raspberry);
}

.payoff {
  position: absolute;
  top: auto;
  right: 0;
  bottom: 0;
  left: 0;
  z-index: 4;
  padding-top: 0;
  background: transparent;
}

.payoff__rule {
  width: 100%;
  height: .28rem;
  margin-bottom: 1.35rem;
  background: var(--raspberry);
  transform: scaleX(0);
  transform-origin: left center;
}

.payoff__statement {
  max-width: 100%;
  will-change: transform, opacity;
}

.filter-offer {
  position: relative;
  display: flex;
  align-items: center;
  min-height: clamp(34rem, 42vw, 44rem);
  overflow: hidden;
  background-color: var(--ivory);
}

.filter-offer__visual {
  position: absolute;
  inset: 0;
  z-index: 0;
  background-image: url("assets/filter-offer-background.png");
  background-position: center;
  background-repeat: no-repeat;
  background-size: cover;
  transform: scale(1);
  transform-origin: center;
}

.filter-offer__copy {
  position: relative;
  z-index: 1;
  width: min(38vw, 36rem);
  margin-left: clamp(2rem, 6vw, 7rem);
}

.filter-offer__title {
  margin: 0;
  color: var(--ink);
  font: 400 clamp(2.8rem, 4vw, 5.1rem)/.88 var(--hard);
  letter-spacing: -.03em;
}

.filter-offer__line {
  display: block;
}

.filter-offer__line--accent {
  color: var(--raspberry);
}

.filter-offer__body {
  max-width: 39ch;
  margin: clamp(1.35rem, 2vw, 2rem) 0 0;
  color: var(--ink);
  font: 400 clamp(1rem, 1.05vw, 1.2rem)/1.42 var(--sans);
  letter-spacing: -.015em;
}

.filter-offer__cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 3.35rem;
  margin-top: clamp(1.6rem, 2.4vw, 2.4rem);
  padding: .95rem 1.8rem;
  border: 1px solid var(--raspberry);
  border-radius: 2px;
  background: var(--raspberry);
  color: white;
  font: 700 .78rem/1 var(--sans);
  letter-spacing: .14em;
  text-decoration: none;
  white-space: nowrap;
  transition: background-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.filter-offer__cta:hover {
  background: var(--ink);
  border-color: var(--ink);
  transform: translateY(-2px);
}

.filter-offer__cta:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 4px;
}

.motion-ready .filter-offer__visual {
  transform: scale(1.025);
}

.motion-ready .filter-offer__line,
.motion-ready .filter-offer__body,
.motion-ready .filter-offer__cta {
  opacity: 0;
  transform: translateY(1.1rem);
}

.filter-offer.is-visible .filter-offer__visual {
  transform: scale(1);
  transition: transform 1400ms cubic-bezier(.2, .7, .2, 1);
}

.filter-offer.is-visible .filter-offer__line,
.filter-offer.is-visible .filter-offer__body,
.filter-offer.is-visible .filter-offer__cta {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 520ms ease, transform 620ms cubic-bezier(.2, .7, .2, 1);
}

.filter-offer.is-visible .filter-offer__line:nth-child(1) { transition-delay: 80ms; }
.filter-offer.is-visible .filter-offer__line:nth-child(2) { transition-delay: 170ms; }
.filter-offer.is-visible .filter-offer__line:nth-child(3) { transition-delay: 260ms; }
.filter-offer.is-visible .filter-offer__line:nth-child(4) { transition-delay: 390ms; }
.filter-offer.is-visible .filter-offer__body { transition-delay: 540ms; }
.filter-offer.is-visible .filter-offer__cta { transition-delay: 660ms; }
.filter-offer.is-visible .filter-offer__cta:hover { transform: translateY(-2px); }

.closing-offer {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(25rem, .85fr);
  align-items: stretch;
  background-color: var(--ivory);
}

.closing-offer__visual {
  min-height: clamp(36rem, 48vw, 50rem);
  margin: 0;
  overflow: hidden;
}

.closing-offer__visual img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.closing-offer__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(4rem, 7vw, 7.5rem) clamp(2rem, 6vw, 7rem);
}

.closing-offer__eyebrow {
  margin: 0 0 1rem;
  color: var(--raspberry);
  font: 700 .78rem/1 var(--sans);
  letter-spacing: .16em;
}

.closing-offer__title {
  margin: 0;
  color: var(--ink);
  font: 400 clamp(2.8rem, 4vw, 5rem)/.9 var(--hard);
  letter-spacing: -.025em;
  text-transform: uppercase;
}

.closing-offer__product-name {
  margin: clamp(1.35rem, 2vw, 1.8rem) 0 0;
  color: var(--ink);
  font: 400 clamp(1.55rem, 2vw, 2.15rem)/1.05 var(--serif);
}

.closing-offer__descriptor {
  margin: .45rem 0 0;
  color: rgba(25, 22, 20, .72);
  font: 400 clamp(.9rem, 1vw, 1rem)/1.4 var(--sans);
}

.closing-offer__benefits {
  display: grid;
  gap: .52rem;
  margin: clamp(1.6rem, 2.4vw, 2.2rem) 0 0;
  padding: 0;
  list-style: none;
  color: var(--ink);
  font: 400 clamp(.88rem, .95vw, .98rem)/1.32 var(--sans);
}

.closing-offer__benefits li {
  position: relative;
  padding-left: 2rem;
}

.closing-offer__benefits li::before {
  content: "✓";
  position: absolute;
  top: -.08rem;
  left: 0;
  display: grid;
  width: 1.35rem;
  height: 1.35rem;
  place-items: center;
  border-radius: 50%;
  background: var(--raspberry);
  color: white;
  font: 700 .8rem/1 var(--sans);
}

.closing-offer__cta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: min(100%, 28rem);
  min-height: 3.8rem;
  margin-top: clamp(1.8rem, 2.5vw, 2.5rem);
  padding: 1rem 1.35rem;
  border: 1px solid var(--raspberry);
  border-radius: 2px;
  background: var(--raspberry);
  color: white;
  font: 700 .78rem/1 var(--sans);
  letter-spacing: .14em;
  text-decoration: none;
  white-space: nowrap;
  transition: background-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.closing-offer__price {
  margin-left: 1.5rem;
  padding-left: 1.3rem;
  border-left: 1px solid rgba(255,255,255,.5);
  font-size: .92rem;
  letter-spacing: .05em;
}

.closing-offer__note {
  margin: .85rem 0 0;
  color: rgba(25, 22, 20, .62);
  font: 700 .66rem/1.45 var(--sans);
  letter-spacing: .105em;
}

.closing-offer__cta:hover {
  background: var(--ink);
  border-color: var(--ink);
  transform: translateY(-2px);
}

.closing-offer__cta:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 4px;
}

.motion-ready .closing-offer__visual {
  transform: scale(1.025);
}

.motion-ready .closing-offer__eyebrow,
.motion-ready .closing-offer__title,
.motion-ready .closing-offer__product-name,
.motion-ready .closing-offer__descriptor,
.motion-ready .closing-offer__benefits,
.motion-ready .closing-offer__cta,
.motion-ready .closing-offer__note {
  opacity: 0;
  transform: translateY(1.1rem);
}

.closing-offer.is-visible .closing-offer__visual {
  transform: scale(1);
  transition: transform 1400ms cubic-bezier(.2, .7, .2, 1);
}

.closing-offer.is-visible .closing-offer__eyebrow,
.closing-offer.is-visible .closing-offer__title,
.closing-offer.is-visible .closing-offer__product-name,
.closing-offer.is-visible .closing-offer__descriptor,
.closing-offer.is-visible .closing-offer__benefits,
.closing-offer.is-visible .closing-offer__cta,
.closing-offer.is-visible .closing-offer__note {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 520ms ease, transform 620ms cubic-bezier(.2, .7, .2, 1);
}

.closing-offer.is-visible .closing-offer__eyebrow {
  transition-delay: 80ms;
}

.closing-offer.is-visible .closing-offer__title {
  transition-delay: 170ms;
}

.closing-offer.is-visible .closing-offer__product-name {
  transition-delay: 250ms;
}

.closing-offer.is-visible .closing-offer__descriptor {
  transition-delay: 320ms;
}

.closing-offer.is-visible .closing-offer__benefits {
  transition-delay: 390ms;
}

.closing-offer.is-visible .closing-offer__cta {
  transition-delay: 500ms;
}

.closing-offer.is-visible .closing-offer__note {
  transition-delay: 570ms;
}

.closing-offer.is-visible .closing-offer__cta:hover {
  transform: translateY(-2px);
}

.faq {
  padding: clamp(5rem, 8vw, 8rem) 0;
  background: #faf9f6;
  color: var(--ink);
}

.faq__inner {
  display: grid;
  grid-template-columns: minmax(15rem, .7fr) minmax(0, 1.55fr);
  gap: clamp(3rem, 8vw, 9rem);
  width: min(calc(100% - 4rem), 86rem);
  margin: 0 auto;
}

.faq__header {
  align-self: start;
}

.faq__eyebrow {
  margin: 0 0 1rem;
  color: var(--raspberry);
  font: 700 .75rem/1 var(--sans);
  letter-spacing: .2em;
}

.faq__header h2 {
  margin: 0;
  font: 400 clamp(2.6rem, 4vw, 4.8rem)/.9 var(--hard);
  letter-spacing: -.035em;
}

.faq__list {
  border-top: 1px solid rgba(25, 22, 20, .24);
}

.faq__item {
  border-bottom: 1px solid rgba(25, 22, 20, .24);
}

.faq__item summary {
  position: relative;
  padding: 1.25rem 3.25rem 1.25rem 0;
  cursor: pointer;
  color: var(--ink);
  font: 500 clamp(1rem, 1.25vw, 1.18rem)/1.35 var(--sans);
  list-style: none;
}

.faq__item summary::-webkit-details-marker {
  display: none;
}

.faq__item summary::after {
  content: "+";
  position: absolute;
  top: 50%;
  right: .25rem;
  color: var(--ink);
  font: 400 1.4rem/1 var(--sans);
  transform: translateY(-50%);
  transition: transform 180ms ease;
}

.faq__item[open] summary::after {
  transform: translateY(-50%) rotate(45deg);
}

.faq__item summary:focus-visible {
  outline: 2px solid var(--raspberry);
  outline-offset: 5px;
}

.faq__answer {
  max-width: 62ch;
  padding: 0 3.25rem 1.6rem 0;
  color: rgba(25, 22, 20, .78);
  font: 400 1rem/1.62 var(--sans);
}

.faq__answer p {
  margin: 0;
}

.faq__answer p + p {
  margin-top: .75rem;
}

.site-footer {
  padding: clamp(4rem, 6vw, 6rem) 0 1.75rem;
  background: #101010;
  color: var(--ivory);
}

.site-footer__inner {
  display: grid;
  grid-template-columns: minmax(14rem, 1fr) auto;
  align-items: start;
  gap: clamp(3rem, 8vw, 8rem);
  width: min(calc(100% - 4rem), 86rem);
  margin: 0 auto;
}

.site-footer__brand img {
  display: block;
  width: min(100%, 22rem);
  height: auto;
}

.site-footer__nav {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: .9rem;
}

.site-footer__nav a {
  color: var(--ivory);
  text-decoration-color: rgba(250,247,242,.42);
  text-underline-offset: .28em;
}

.site-footer__nav a {
  font: 600 .78rem/1.3 var(--sans);
  letter-spacing: .13em;
  text-transform: uppercase;
}

.site-footer__nav a:hover {
  color: #ef7899;
}

.site-footer__bottom {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  width: min(calc(100% - 4rem), 86rem);
  margin: 4rem auto 0;
  padding-top: 1.4rem;
  border-top: 1px solid rgba(250,247,242,.18);
  color: rgba(250,247,242,.5);
  font: 400 .72rem/1.5 var(--sans);
}

.site-footer__bottom p {
  margin: 0;
}

.whats-inside {
  position: relative;
  overflow: hidden;
  padding: clamp(5.5rem, 8vw, 8.5rem) 0 clamp(5rem, 7vw, 7.5rem);
  background: var(--ivory);
}

.whats-inside__inner {
  position: relative;
  z-index: 2;
  width: min(90rem, calc(100% - 5rem));
  margin: 0 auto;
}

.whats-inside__header {
  text-align: center;
}

.whats-inside__eyebrow {
  margin: 0 0 1.55rem;
  color: var(--raspberry);
  font: 700 clamp(.78rem, 1vw, 1rem)/1 var(--sans);
  letter-spacing: .42em;
}

.whats-inside__title {
  margin: 0;
  color: var(--ink);
  font: 400 clamp(4rem, 7vw, 7.7rem)/.88 var(--hard);
  letter-spacing: -.035em;
  white-space: nowrap;
}

.whats-inside__intro {
  max-width: 67ch;
  margin: 1.5rem auto 0;
  color: rgba(17, 17, 17, .78);
  font: 400 clamp(1.08rem, 1.45vw, 1.35rem)/1.5 var(--sans);
  letter-spacing: -.015em;
}

.whats-inside__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1.2rem;
  margin: clamp(2.5rem, 4vw, 4.25rem) 0 0;
  padding: 0;
  list-style: none;
}

.inside-card {
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 1fr);
  gap: clamp(1.25rem, 2vw, 2rem);
  align-items: start;
  min-height: 13.5rem;
  padding: clamp(1.75rem, 2.6vw, 2.6rem);
  border: 1px solid rgba(216, 206, 192, .76);
  border-radius: 1.35rem;
  background: rgba(255, 255, 255, .55);
  box-shadow: 0 .8rem 2.5rem rgba(17, 17, 17, .035);
}

.inside-card__number {
  display: grid;
  place-items: center;
  width: 4.5rem;
  height: 4.5rem;
  border-radius: 50%;
  background: var(--raspberry);
  color: white;
  font: 400 2rem/1 var(--hard);
}

.inside-card h3 {
  margin: .05rem 0 0;
  color: var(--ink);
  font: 400 clamp(1.55rem, 2vw, 2.15rem)/1.03 var(--hard);
  letter-spacing: -.018em;
}

.inside-card p {
  max-width: 47ch;
  margin: .9rem 0 0;
  color: var(--ink);
  font: 400 clamp(1rem, 1.2vw, 1.16rem)/1.42 var(--sans);
  letter-spacing: -.015em;
}

.inside-card p + p {
  margin-top: .85rem;
}

.inside-card strong {
  font-weight: 700;
}

.whats-inside__included {
  margin: clamp(3.5rem, 6vw, 6rem) 0 0;
  color: var(--raspberry);
  font: 400 clamp(2.3rem, 4vw, 4.25rem)/1 var(--hard);
  letter-spacing: -.025em;
  text-align: center;
}

.whats-inside__grid--included {
  margin-top: clamp(1.5rem, 2.5vw, 2.5rem);
}

.whats-inside__grid--included .inside-card:last-child {
  grid-column: 1 / -1;
  width: calc(50% - .6rem);
  justify-self: center;
}

.motion-ready .whats-inside__header,
.motion-ready .whats-inside__included,
.motion-ready .inside-card {
  opacity: 0;
  transform: translateY(1.4rem);
}

.whats-inside__header.is-visible,
.whats-inside__included.is-visible,
.inside-card.is-visible {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 520ms ease, transform 650ms cubic-bezier(.2, .7, .2, 1);
}

.clarity-window {
  padding: clamp(6rem, 8vw, 9rem) 0 clamp(6rem, 8vw, 8.5rem);
  background: var(--stone);
}

.clarity-window__inner {
  width: min(94rem, calc(100% - 5rem));
  margin: 0 auto;
}

.clarity-window__header {
  text-align: center;
}

.clarity-window__header h2 {
  margin: 0;
  color: var(--ink);
  font: 400 clamp(3.2rem, 5.3vw, 5.4rem)/.9 var(--hard);
  letter-spacing: -.032em;
}

.clarity-window__header h2 span {
  display: block;
}

.clarity-window__header strong {
  color: var(--raspberry);
  font-weight: 400;
}

.timeline {
  --timeline-gap: clamp(1.2rem, 2.3vw, 2.8rem);
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: var(--timeline-gap);
  margin: clamp(4.5rem, 6vw, 6rem) 0 0;
  padding: 0;
  list-style: none;
}

.timeline__item {
  position: relative;
  z-index: 1;
  padding-top: 2.6rem;
  text-align: center;
}

.timeline__item:not(:last-child)::after {
  position: absolute;
  top: calc(.7rem - 1px);
  left: 50%;
  z-index: 0;
  width: calc(100% + var(--timeline-gap));
  height: 2px;
  background: var(--raspberry);
  content: "";
  transform: scaleX(1);
  transform-origin: left center;
}

.timeline__dot {
  position: absolute;
  top: 0;
  left: 50%;
  width: 1.4rem;
  height: 1.4rem;
  border-radius: 50%;
  background: var(--raspberry);
  transform: translateX(-50%);
  z-index: 2;
}

.timeline__day {
  margin: 0;
  color: var(--ink);
  font: 400 clamp(1.8rem, 2.2vw, 2.55rem)/1 var(--hard);
}

.timeline__item p {
  max-width: 17ch;
  margin: 1rem auto 0;
  color: var(--ink);
  font: 400 clamp(.95rem, 1.12vw, 1.15rem)/1.35 var(--sans);
  letter-spacing: -.018em;
}

.clarity-window__summary {
  margin-top: clamp(4.5rem, 6vw, 6.5rem);
  text-align: center;
}

.clarity-window__summary h3 {
  margin: 0 0 1.2rem;
  color: var(--ink);
  font: 400 clamp(2.8rem, 4.8vw, 5.3rem)/.98 var(--serif);
  letter-spacing: -.03em;
}

.clarity-window__summary p {
  margin: .8rem auto 0;
  color: var(--ink);
  font: 400 clamp(1rem, 1.45vw, 1.42rem)/1.4 var(--sans);
  letter-spacing: -.018em;
}

.clarity-window__summary strong {
  color: var(--raspberry);
  font-weight: 400;
}

.clarity-window__rule {
  width: 11.5rem;
  height: .22rem;
  margin: clamp(2.5rem, 4vw, 3.8rem) auto 0;
  background: var(--raspberry);
}

.clarity-window__summary .clarity-window__closing {
  margin-top: 1.9rem;
  font-size: clamp(1rem, 1.25vw, 1.25rem);
}

.clarity-window__closing span {
  display: block;
}

.motion-ready .clarity-window__header,
.motion-ready .timeline__item,
.motion-ready .clarity-window__summary {
  opacity: 0;
  transform: translateY(1.4rem);
}

.motion-ready .timeline__item {
  transition: opacity 420ms ease, transform 520ms cubic-bezier(.2, .7, .2, 1);
}

.motion-ready .timeline__item:not(:last-child)::after {
  transform: scaleX(0);
  transition: transform 440ms cubic-bezier(.2, .7, .2, 1);
}

.motion-ready .timeline.is-progressing .timeline__item {
  opacity: 1;
  transform: translateY(0);
}

.motion-ready .timeline.is-progressing .timeline__item:not(:last-child)::after {
  transform: scaleX(1);
}

.motion-ready .timeline__item.is-visible {
  opacity: 1;
  transform: translateY(0);
}

.motion-ready .timeline__item.is-visible:not(:last-child)::after {
  transform: scaleX(1);
}

.timeline.is-progressing .timeline__item:nth-child(1) {
  transition-delay: 0ms;
}

.timeline.is-progressing .timeline__item:nth-child(1)::after {
  transition-delay: 360ms;
}

.timeline.is-progressing .timeline__item:nth-child(2) {
  transition-delay: 720ms;
}

.timeline.is-progressing .timeline__item:nth-child(2)::after {
  transition-delay: 1080ms;
}

.timeline.is-progressing .timeline__item:nth-child(3) {
  transition-delay: 1440ms;
}

.timeline.is-progressing .timeline__item:nth-child(3)::after {
  transition-delay: 1800ms;
}

.timeline.is-progressing .timeline__item:nth-child(4) {
  transition-delay: 2160ms;
}

.timeline.is-progressing .timeline__item:nth-child(4)::after {
  transition-delay: 2520ms;
}

.timeline.is-progressing .timeline__item:nth-child(5) {
  transition-delay: 2880ms;
}

.clarity-window__header.is-visible,
.clarity-window__summary.is-visible {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 520ms ease, transform 650ms cubic-bezier(.2, .7, .2, 1);
}

.anti-tactic {
  overflow: hidden;
  background: radial-gradient(circle at 18% 25%, #1b1b1b 0%, var(--ink) 48%, #0c0c0c 100%);
  color: white;
}

.anti-tactic__inner {
  display: grid;
  grid-template-columns: minmax(18rem, 38fr) minmax(0, 62fr);
  gap: clamp(3rem, 7vw, 8rem);
  align-items: center;
  width: min(88rem, calc(100% - 6rem));
  min-height: clamp(16rem, 20vw, 21rem);
  margin: 0 auto;
  padding: clamp(3.5rem, 5vw, 5rem) 0;
}

.anti-tactic__hand {
  color: rgba(255, 255, 255, .82);
  font-family: var(--hand);
  font-size: clamp(1.25rem, 1.45vw, 1.65rem);
  font-weight: 400;
  line-height: 1.08;
  transform: rotate(-1.5deg);
}

.anti-tactic__hand-line {
  margin: 0;
}

.anti-tactic__hand-line + .anti-tactic__hand-line {
  margin-top: .34em;
}

.anti-tactic__copy h2 {
  margin: 0;
  color: white;
  font: 400 clamp(2.45rem, 3.45vw, 4.4rem)/.94 var(--hard);
  letter-spacing: -.02em;
}

.anti-tactic__copy p {
  margin: clamp(1.1rem, 1.8vw, 1.65rem) 0 0;
  color: rgba(255, 255, 255, .82);
  font: 400 clamp(1.2rem, 1.55vw, 1.7rem)/1.15 var(--serif);
  letter-spacing: -.018em;
}

.anti-tactic__copy em {
  color: var(--raspberry);
}

.motion-ready .anti-tactic__hand-line,
.motion-ready .anti-tactic__copy {
  opacity: 0;
  transform: translateY(1rem);
}

.anti-tactic__hand.is-visible .anti-tactic__hand-line,
.anti-tactic__copy.is-visible {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 480ms ease, transform 600ms cubic-bezier(.2, .7, .2, 1);
}

.anti-tactic__hand.is-visible .anti-tactic__hand-line:nth-child(2) {
  transition-delay: 140ms;
}

.anti-tactic__hand.is-visible .anti-tactic__hand-line:nth-child(3) {
  transition-delay: 280ms;
}

.anti-tactic__copy.is-visible {
  transition-delay: 360ms;
}

@media (min-width: 901px) and (max-width: 1100px) {
  .closing-offer {
    grid-template-columns: 1fr 1fr;
  }

  .closing-offer__visual {
    min-height: 36rem;
  }

  .closing-offer__copy {
    padding: 4rem 3.5rem 3.75rem;
  }

  .closing-offer__title {
    font-size: 3.4rem;
  }

}

@media (max-width: 900px) {
  .hero-scroll {
    min-height: 600px;
  }

  .hero {
    min-height: 600px;
  }

  .hero__background--desktop {
    display: none;
  }

  .hero__background--mobile {
    display: block;
    object-position: center top;
  }

  .hero__contrast {
    background: none;
  }

  .brandmark {
    top: 1.55rem;
    left: 1.2rem;
    max-width: calc(100% - 2.4rem);
    font-size: .57rem;
    letter-spacing: .24em;
  }

  .hero__copy {
    top: auto;
    right: 1.2rem;
    bottom: 1.8rem;
    left: 18%;
    width: auto;
    text-align: right;
  }

  .hero__lead {
    max-width: 13ch;
    margin-left: auto;
    margin-bottom: .72rem;
    font-size: clamp(1.95rem, 9vw, 2.9rem);
  }

  h1 {
    font-size: clamp(2.65rem, 12.8vw, 4.1rem);
    line-height: .91;
  }

  .hero__cta {
    min-height: 2.85rem;
    margin-top: 1.25rem;
    padding: .76rem 1.8rem;
    font-size: .7rem;
    letter-spacing: .1em;
  }

  .recognition-scroll {
    height: 420svh;
    min-height: 2480px;
  }

  .recognition-stage {
    display: block;
    height: 88svh;
    min-height: 610px;
    padding: 0 1.3rem;
  }

  .recognition-left {
    position: absolute;
    top: 7svh;
    right: 1.3rem;
    left: 1.3rem;
    will-change: opacity, transform;
  }

  .recognition-anchor {
    font-size: clamp(3.3rem, 16vw, 5.1rem);
    line-height: .88;
  }

  .serif-major {
    font-size: clamp(1.65rem, 7vw, 2.15rem);
    line-height: 1.06;
  }

  .recognition-premise {
    max-width: 17ch;
    margin-top: 1.6rem;
  }

  .recognition-right {
    position: absolute;
    top: 22svh;
    right: 1.3rem;
    bottom: 7svh;
    left: 1.3rem;
  }

  .examples {
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    inset: 0;
  }

  .example--one,
  .example--two,
  .example--three {
    position: relative;
    top: auto;
  }

  .example__action {
    max-width: 18ch;
    font-size: clamp(1.8rem, 8.7vw, 2.65rem);
  }

  .example__contribution {
    margin-top: .5rem;
    font-size: clamp(1.25rem, 6.2vw, 1.85rem);
  }

  .interpretation {
    inset: 0 0 auto;
    min-height: 70%;
    padding-bottom: 2rem;
  }

  .interpretation__serif {
    max-width: 18ch;
    font-size: clamp(1.55rem, 6.8vw, 2.05rem);
  }

  .interpretation__anton {
    max-width: 15ch;
    margin-top: 1.45rem;
    font-size: clamp(2.35rem, 11vw, 3.55rem);
  }

  .payoff {
    top: auto;
    bottom: 0;
    padding-top: 0;
  }

  .payoff__rule {
    height: .22rem;
    margin-bottom: 1.1rem;
  }

  .payoff__statement {
    max-width: 19ch;
  }

  .closing-offer {
    display: grid;
    grid-template-rows: auto auto;
    grid-template-columns: 1fr;
    align-items: start;
    padding: 0;
    background-color: var(--ivory);
  }

  .closing-offer__visual {
    grid-row: 1;
    width: 100%;
    min-height: 0;
    aspect-ratio: 4 / 3;
  }

  .closing-offer__copy {
    grid-row: 2;
    width: min(100%, 46rem);
    margin: 0;
    padding: 3.5rem clamp(1.25rem, 5.5vw, 3rem) 4rem;
  }

  .closing-offer__title {
    font-size: clamp(2.15rem, 10.4vw, 3.7rem);
    line-height: .88;
    letter-spacing: -.032em;
  }

  .closing-offer__benefits {
    gap: .7rem;
    margin-top: 2rem;
    font-size: .96rem;
  }

  .closing-offer__cta {
    width: min(100%, 26rem);
    min-height: 3.2rem;
    margin-top: 2rem;
    padding: .9rem 1.35rem;
    font-size: .72rem;
    letter-spacing: .11em;
  }

  .whats-inside {
    padding: clamp(4.5rem, 12vw, 6rem) 0 clamp(4.5rem, 10vw, 6rem);
  }

  .whats-inside__inner {
    width: min(calc(100% - 2.4rem), 46rem);
  }

  .whats-inside__eyebrow {
    margin-bottom: 1.25rem;
    font-size: .75rem;
    letter-spacing: .34em;
  }

  .whats-inside__title {
    font-size: clamp(2.75rem, 7vw, 4rem);
    line-height: .9;
  }

  .whats-inside__intro {
    max-width: 38ch;
    margin-top: 1.2rem;
    font-size: 1rem;
    line-height: 1.55;
  }

  .whats-inside__grid {
    grid-template-columns: minmax(0, 1fr);
    gap: 1rem;
    margin-top: clamp(2.25rem, 7vw, 3.5rem);
  }

  .inside-card {
    grid-template-columns: 3.75rem minmax(0, 1fr);
    gap: 1.25rem;
    min-height: 0;
    padding: clamp(1.35rem, 5vw, 2rem);
    border-radius: 1.15rem;
  }

  .inside-card__number {
    width: 3.75rem;
    height: 3.75rem;
    font-size: 1.7rem;
  }

  .whats-inside__grid--included .inside-card:last-child {
    grid-column: auto;
    width: 100%;
  }

  .inside-card h3 {
    font-size: clamp(1.35rem, 5.3vw, 1.85rem);
    line-height: 1.06;
  }

  .inside-card p {
    margin-top: .65rem;
    font-size: 1rem;
    line-height: 1.42;
  }

  .clarity-window {
    padding: clamp(4.5rem, 12vw, 6rem) 0 clamp(4.5rem, 12vw, 6rem);
  }

  .clarity-window__inner {
    width: min(calc(100% - 2.4rem), 46rem);
  }

  .clarity-window__header h2 {
    font-size: clamp(2.7rem, 12vw, 4.6rem);
    line-height: .92;
  }

  .clarity-window__header h2 span:last-child {
    margin-top: .12em;
  }

  .timeline {
    --timeline-gap: 2rem;
    display: grid;
    grid-template-columns: minmax(0, 1fr);
    gap: var(--timeline-gap);
    margin-top: 3.75rem;
    padding-left: 3.1rem;
  }

  .timeline__item:not(:last-child)::after {
    top: 1.05rem;
    left: -1.72rem;
    width: 2px;
    height: calc(100% + var(--timeline-gap));
    transform: scaleY(1);
    transform-origin: center top;
  }

  .timeline__item {
    min-height: 5rem;
    padding-top: 0;
    text-align: left;
  }

  .timeline__dot {
    top: .35rem;
    left: -2.42rem;
    transform: none;
  }

  .motion-ready .timeline__item:not(:last-child)::after {
    transform: scaleY(0);
  }

  .motion-ready .timeline.is-progressing .timeline__item:not(:last-child)::after {
    transform: scaleY(1);
  }

  .motion-ready .timeline__item.is-visible:not(:last-child)::after {
    transform: scaleY(1);
  }

  .timeline__day {
    font-size: 1.85rem;
  }

  .timeline__item p {
    max-width: 34ch;
    margin: .5rem 0 0;
    font-size: 1rem;
  }

  .clarity-window__summary {
    margin-top: 4.5rem;
    text-align: left;
  }

  .clarity-window__summary h3 {
    margin-bottom: 1.35rem;
    font-size: clamp(2.4rem, 10vw, 3.55rem);
    line-height: 1;
  }

  .clarity-window__summary p {
    margin-top: 1rem;
    font-size: 1rem;
  }

  .clarity-window__desktop-break {
    display: none;
  }

  .clarity-window__rule {
    width: 7rem;
    margin: 2.5rem 0 0;
  }

  .clarity-window__summary .clarity-window__closing {
    margin-top: 1.5rem;
  }

  .anti-tactic__inner {
    grid-template-columns: minmax(0, 1fr);
    gap: 2.8rem;
    width: min(calc(100% - 2.4rem), 46rem);
    min-height: 0;
    padding: clamp(4rem, 12vw, 5.5rem) 0;
  }

  .anti-tactic__hand {
    font-size: clamp(1.35rem, 5.4vw, 1.75rem);
    line-height: 1.08;
  }

  .anti-tactic__copy h2 {
    font-size: clamp(2.3rem, 10.4vw, 3.7rem);
    line-height: .94;
  }

  .anti-tactic__copy p {
    margin-top: 1.35rem;
    font-size: clamp(1.15rem, 5.2vw, 1.5rem);
    line-height: 1.18;
  }

}

@media (max-width: 520px) {
  .whats-inside__title {
    white-space: normal;
  }

  .whats-inside__title span {
    display: block;
  }
}

@media (max-width: 350px) {
  .closing-offer__copy {
    padding-right: .95rem;
    padding-left: .95rem;
  }

  .closing-offer__title {
    font-size: 1.9rem;
  }

  .closing-offer__cta {
    letter-spacing: .08em;
  }

  .whats-inside__inner {
    width: calc(100% - 1.6rem);
  }

  .inside-card {
    grid-template-columns: 3rem minmax(0, 1fr);
    gap: .9rem;
    padding: 1.1rem;
  }

  .inside-card__number {
    width: 3rem;
    height: 3rem;
    font-size: 1.4rem;
  }
}

@media (min-width: 901px) and (max-width: 1100px) {
  .filter-offer {
    display: grid;
    grid-template-rows: auto auto;
    align-items: start;
    min-height: 0;
  }

  .filter-offer__visual {
    position: relative;
    inset: auto;
    grid-row: 2;
    width: 100%;
    aspect-ratio: 16 / 7;
    background-position: center 58%;
    background-size: cover;
  }

  .filter-offer__copy {
    grid-row: 1;
    width: min(100%, 52rem);
    margin: 0;
    padding: 4rem 3.5rem 3.75rem;
  }

  .filter-offer__title { font-size: 3.7rem; }
  .filter-offer__body { max-width: 38ch; }
}

@media (max-width: 900px) {
  .filter-offer {
    display: grid;
    grid-template-rows: auto auto;
    align-items: start;
    min-height: 0;
    padding: 0;
    background-color: var(--ivory);
  }

  .filter-offer__visual {
    position: relative;
    inset: auto;
    grid-row: 2;
    width: 100%;
    aspect-ratio: 2 / 3;
    background-image: url("assets/filter-offer-mobile.webp");
    background-position: center;
    background-size: cover;
  }

  .filter-offer__copy {
    grid-row: 1;
    width: min(100%, 46rem);
    margin: 0;
    padding: 3rem clamp(1.25rem, 5.5vw, 3rem);
  }

  .filter-offer__title {
    font-size: clamp(2.15rem, 10.4vw, 3.7rem);
    line-height: .88;
    letter-spacing: -.032em;
  }

  .filter-offer__body {
    max-width: 36ch;
    margin-top: 1.4rem;
    font-size: 1rem;
  }

  .filter-offer__cta {
    width: min(100%, 19rem);
    min-height: 3.2rem;
    margin-top: 1.65rem;
    padding: .9rem 1.35rem;
    font-size: .72rem;
    letter-spacing: .11em;
  }

  .faq {
    padding: 4.5rem 0 5rem;
  }

  .faq__inner {
    grid-template-columns: 1fr;
    gap: 3rem;
    width: min(calc(100% - 2.5rem), 46rem);
  }

  .faq__header h2 {
    font-size: clamp(2.55rem, 12vw, 4rem);
  }

  .faq__item summary {
    padding-top: 1.15rem;
    padding-bottom: 1.15rem;
  }

  .site-footer__inner {
    grid-template-columns: 1fr;
    gap: 2.5rem;
    width: min(calc(100% - 2.5rem), 46rem);
  }

  .site-footer__bottom {
    flex-direction: column;
    gap: .65rem;
    width: min(calc(100% - 2.5rem), 46rem);
    margin-top: 3rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .hero-scroll {
    height: 100svh;
    min-height: 620px;
  }

  .hero {
    position: relative;
  }

  .closing-offer__visual,
  .closing-offer__eyebrow,
  .closing-offer__title,
  .closing-offer__benefits,
  .closing-offer__cta {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .filter-offer__visual,
  .filter-offer__line,
  .filter-offer__body,
  .filter-offer__cta {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .whats-inside__header,
  .inside-card,
  .clarity-window__header,
  .timeline__item,
  .clarity-window__summary,
  .anti-tactic__hand-line,
  .anti-tactic__copy {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .recognition-scroll {
    height: auto;
    min-height: 0;
  }

  .recognition-stage {
    position: relative;
    display: grid;
    grid-template-columns: minmax(0, 40fr) minmax(0, 53fr);
    gap: 7%;
    height: auto;
    min-height: 100svh;
    overflow: visible;
  }

  .recognition-right,
  .examples,
  .example,
  .interpretation,
  .payoff {
    position: relative;
    inset: auto;
  }

  .example,
  .interpretation,
  .payoff {
    margin-top: 2.5rem;
  }

  .recognition-premise,
  .example,
  .example__action,
  .example__contribution,
  .interpretation__serif,
  .interpretation__anton,
  .payoff__statement {
    opacity: 1;
    transform: none;
  }

  .example__contribution span {
    clip-path: none;
  }

  .payoff__rule {
    transform: none;
  }
}

@media (max-width: 900px) and (prefers-reduced-motion: reduce) {
  .recognition-stage {
    display: block;
    padding: 6rem 1.3rem;
  }

  .recognition-left {
    position: relative;
    inset: auto;
    opacity: 1;
    transform: none;
  }

  .recognition-right {
    position: relative;
    inset: auto;
    margin-top: 4rem;
  }

  .examples,
  .example,
  .interpretation,
  .payoff {
    position: relative;
    inset: auto;
  }
}